# Cap vs Loom pricing in 2026: the seat math before you renew
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There is a video messaging line item on your SaaS bill that is running on autopilot. Loom Business, ten seats, eighteen dollars a user a month, paid annually without an argument since the day someone first hit record. Cap vs Loom pricing becomes an interesting question the week the renewal quote lands, and the honest answer is that per-seat billing charges you for people who never record anything.
The outcome you're after: cut that line 45 to 60 percent before renewal week, and nobody on the team notices a downgrade. The math gets you there. Below are the real numbers for a 10-person team, taken from the vendor pricing pages as of September 2026.
What each seat costs you now
Loom Business runs $18 per user per month on monthly billing, or about $15 per user billed annually. Two details a finance brain should catch. The annual rate is billed for the whole year up front, per seat, so a renewal is $1,800 on ten seats landing in a single invoice. And the AI features people assume are included (titles, transcripts, summaries) are a separate SKU: Loom Business + AI is $24 per user monthly, around $20 annually, or $2,400 a year for your ten people.
Cap Pro is $12 per user per month billed monthly, or $8.16 billed annually. The AI is inside that price: titles, summaries, clickable chapters, searchable transcripts, no usage limits. So the like-for-like comparison is Cap Pro at $979.20 a year for ten seats against Loom Business + AI at $2,400. That is 59 percent less. Against plain Loom Business, $979.20 versus $1,800 is still 46 percent less. If you hate prepaying twelve months for software, Cap's monthly rate totals $1,440 a year, which undercuts Loom's annual bill anyway.
Here is what I make of that: $820 to $1,420 a year is not a rounding error on a ten-person line item. It is the entire cost of the tool, and you are paying it mostly for inertia.
The mixed setup, which is where the real money hides
A cheaper seat is not the only lever. Most 10 Loom seats are not 10 users. Ask who recorded anything in the last quarter and you'll usually find three or four people. The rest are viewers, and on Cap, viewers cost nothing. Share links open in a browser with no account, no login, no seat.
So price the team by behavior instead of headcount:
- Four regular recorders on Cap Pro annual: 4 × $8.16 × 12 = $391.68 per year. Six viewers pay zero.
- Or put those four recorders on Cap Desktop licenses at $29 per license per year: $116 a year. Or $58 once per license, lifetime, no renewal, which is $232 paid a single time.
The Desktop caveat, stated plainly: it includes 20 cloud share links per month, capped at 5 minutes each, plus commercial rights and the full Studio editor locally. If someone publishes share links daily, they need Pro. If they mostly edit locally and share occasionally, the one-time $58 is hard to argue with. Three recorders on lifetime licenses costs $174 once. Three seats on Loom Business annual cost $5,400 over three years.
Cap vs Loom pricing, side by side
Source: vendor pricing pages, September 2026.
| Item | Cap | Loom |
|---|---|---|
| Free tier | $0, unlimited local Studio recording, cloud links capped at 5 min | $0 Starter: 25 videos total, 5 min cap, 720p |
| Standard paid seat | Pro: $12/user/mo monthly, $8.16 annual | Business: $18/user/mo monthly, ~$15 annual |
| AI features (titles, transcripts, etc.) | Included in Pro | Business + AI: $24/user/mo, ~$20 annual |
| Recorder-only option | Desktop: $29/yr or $58 once, lifetime | None, seats are per user |
| Enterprise access | Pro features at Pro price; SAML SSO $199/mo flat, unlimited users; no sales gate | Quote-only |
| 10 seats, 1 year, annual billing | $979.20 (Pro) | $1,800 (Business) / $2,400 (Business + AI) |
Where Loom wins, honestly
Integration surface. Loom was acquired by Atlassian and has deep Google, Slack, and Jira integration. If your org lives in Jira and clips get embedded in tickets and Confluence pages all day, Loom saves your team a few clicks per video that Cap's Chrome extension and clipboard links won't fully replace.
Enterprise maturity. Loom Enterprise has SSO and SCIM that have survived years of IT procurement. Cap is younger. Its compliance is real (SOC 2 Type II and ISO 27001 on Pro, HIPAA BAA available as a $99/mo signed add-on), but team admin depth is thinner, SCIM "can be arranged" rather than switched on in an admin console, and there is no analyst report with Loom's name on it for your vendor register. If your company requires a decade of audit history and a named account rep before approving software, Loom is the easier sign-off.
The counterargument for a 10 to 100 person company: convenience integrations are worth a few dollars a seat, not $1,420 a year. The core loop is identical on both tools. Hit a hotkey, record screen and camera, paste the link, someone watches it in a browser.
What the cheaper seat still includes
Loom's pricing is protected by switching fear, so here are the parts of Cap that attack it, all from Cap's pricing page:
- A Loom importer. Paste a single Loom link or upload a CSV of the whole library and Cap re-hosts the videos with titles, transcripts, and chapters. The "we have hundreds of old Loom videos" objection, which is what you'd otherwise eat at renewal, has an actual answer. We take the same approach to content when we automate content generation for clients: move the archive first, then change the workflow.
- Viewer analytics and team workspaces on Pro, so you can still see who watched what.
- Custom domain (cap.yourdomain.com) and password-protected shares, which matters if links currently leave your domain in a Loom-branded wrapper.
- Volume discounts for 10+ users, self-serve, no sales call.
- If you cancel, shares stay active, full export is available, and the recordings are yours forever. Cap is open source and self-hostable, so if it ever gets an Atlassian-shaped price increase, you have an exit that isn't a migration project. If you'd rather the videos live inside a product of your own, we build those kinds of apps for clients.
Storage is another quiet saving. Pro lets you point recordings at your own S3 bucket or Google Drive instead of paying per-gigabyte anywhere. Your egress, your rates.
What the swap actually looks like
Don't bet the team on a big-bang migration. Run it like any other vendor change:
- Start on Cap free. Unlimited local Studio recording, though cloud links cap at 5 minutes, so treat it as a trial of the editor, not the sharing. (Loom's free Starter tier caps at 25 videos total, 5 minutes, 720p. Neither free tier runs a team; the comparison starts at paid.)
- Pilot one squad for a month on Cap Pro monthly, $12 a seat, no commitment.
- Import a slice of the Loom library by CSV. Check that transcripts and chapters come through the way you need.
- Sort your people by behavior: Pro for anyone publishing cloud links more than 20 a month, Desktop ($29/yr or $58 once) for the editors, nothing at all for viewers.
- When the Loom renewal date arrives, let it lapse instead of auto-paying.
A month of piloting at $12 a seat for four recorders is $48. That's the cost of finding out whether the team notices a downgrade. My expectation, for what it's worth, is that the only person who notices is you, on the invoice.
If it's easier to see the numbers against your own seat count first, Cap's pricing shows both billing modes side by side before you make an account.
FAQ
How much does Loom cost for 10 users per year?
Loom Business is $18 per user per month billed monthly ($2,160/year for 10) or about $15 billed annually ($1,800/year, charged up front per seat). Loom Business + AI is $24 monthly or about $20 annually, so $2,400/year for 10 users. Enterprise pricing is quote-only.
How much does Cap cost for 10 users per year?
Cap Pro is $12 per user per month billed monthly ($1,440/year for 10) or $8.16 per user billed annually ($979.20/year). AI titles, summaries, chapters, and transcripts are included. If only a few people record, Cap Desktop licenses cost $29 per year each, or $58 once per license for lifetime, and viewers never need a paid seat because share links are free to watch in a browser with no account.
What happens to my team's videos if we cancel Cap?
Shares stay active after cancellation, you can export everything, and the recordings are yours because Cap stores plain video files (optionally in your own S3 bucket or Google Drive). Cap is open source and self-hostable, so there is no vendor hold-up at renewal time. Loom's paid tiers do not offer an equivalent self-hosted exit.
Can we move our existing Loom library to Cap?
Yes. Cap Pro includes a Loom importer that takes a pasted link or a CSV of links and re-hosts the videos with their titles, transcripts, and chapters. Migrate a slice first and verify playback and transcripts before committing, which costs one month of Pro at $12 per recorder.
