Portfolio · Six ventures · Dubai
Things we built, and shipped.
Six live products, from AI platforms to Dubai storefronts. All designed, built and run by INS.
The portfolio
We don't just advise on products, we ship our own. Six of them are live right now.
01AI · SaaS · Multi-model
LLM Counsel
One question, many minds.
We built a platform where a council of the best AI models debates your question anonymously, ranks each other’s answers, and hands you one synthesised response. Live today, with 358 models on call.
02Real Estate · ETL · Claude Connector
PropETL
Messy Excel in, clean ERP import out.
We built the tool that turns messy property spreadsheets into clean, validated Yardi imports in about a minute. It knows 306 modules, 6,572 fields and 5,204 validation rules by heart.
03E-commerce · Retail · Dubai
DXGEARS
Gear for every pursuit.
We launched a Dubai-born outdoor, fitness and adventure gear store. Brand, catalogue and full e-commerce, live on Shopify and shipping across the UAE.
04Beauty · D2C · Brand
INSHA
Ancient wisdom, modern glow.
We created a halal-certified tallow skincare brand from scratch: the product line, the story, the packaging and the store. Now selling across the UAE and beyond.
05B2B · Construction · Marketplace
BuildingMaterials.ae
We supply what builds Dubai.
We took a Deira trading house online: 25,000+ products, 50+ brands, quotes within the hour and delivery across the UAE. Serving builders since 2014.
06AI · Construction · PropTech
FitoutAudit
A second opinion for your fit-out.
We built an AI that checks fit-out bills of quantities against 15,000+ UAE market rates in under five minutes, with licensed engineers behind every review.
Next project
Have a product in you?
Every project on this page started as a conversation. Tell us what you want to build and we will tell you, plainly, how we would build it.