Portfolio · Client work · Dubai

Things we built, and shipped.

Seven products we designed and built for independent clients, from AI platforms to Dubai storefronts. Six are live; one is in beta.

The portfolio

Every product here belongs to an independent client. They brought the idea; we did the design and engineering. Here is how far we took each one.

01AI · SaaS · Multi-model

LLM Counsel

One question, many minds.

For an AI startup client, we took the platform from idea to production: the full deliberation engine where top models debate anonymously and rank each other’s answers, plus billing, benchmarks and the site itself. It runs live today with 358 models on call.

Homepage of LLM Counsel (llm-counsel.com)
llm-counsel.comFig. 01

02Real Estate · ETL · Claude Connector

PropETL

Messy Excel in, clean ERP import out.

A property-technology client hired us to build the whole product. We developed the ETL engine, a schema knowledge base covering 306 Yardi modules, 6,572 fields and 5,204 validation rules, and the marketing site. It is live and handling real migrations end to end.

Homepage of PropETL (propetl.com)
propetl.comFig. 02

03E-commerce · Retail · Dubai

DXGEARS

Gear for every pursuit.

For this retail client we delivered the complete e-commerce build: the Shopify store, theme, catalogue structure and product content. The store is live and selling across the UAE, and we still produce new listings for them.

Homepage of DXGEARS (dxgears.com)
dxgears.comFig. 03

04Beauty · D2C · Brand

INSHA

Ancient wisdom, modern glow.

This skincare client came to us with a formula and a vision. We developed the brand identity, the packaging, the product copy and the full Shopify storefront. The store is live and shipping across the UAE and beyond.

Homepage of INSHA (insha.life)
insha.lifeFig. 04

05B2B · Construction · Marketplace

BuildingMaterials.ae

We supply what builds Dubai.

A Deira trading house asked us to take them online. We designed and built their digital catalogue for 25,000+ products across 50+ brands, with quote-request flows tuned to answer within the hour. The site is live and bringing in trade enquiries.

Homepage of BuildingMaterials.ae (buildingmaterials.ae)
buildingmaterials.aeFig. 05

06AI · Construction · PropTech

FitoutAudit

A second opinion for your fit-out.

For this construction-tech client we built the audit engine and the site around it: BOQ parsing, a database of 15,000+ UAE market rates and the licensed-engineer review workflow. It is live in production and auditing real projects.

Homepage of FitoutAudit (fitoutaudit.com)
fitoutaudit.comFig. 06

07Fitness · App · Computer Vision

DXGBeta

Your camera counts. Your city ranks.

We are building this fitness client’s training app: the camera counts your reps automatically, and a daily workout leaderboard ranks you against your city. The core experience works and is in beta with early users while we tune detection accuracy.

Homepage of DXG (dxg.one)
dxg.oneFig. 07

Next project

Have a product in you?

Every project on this page started as a conversation. Tell us what you want to build and we will tell you, plainly, how we would build it.